MediaAudit.cz

Services

Konzultace a poradenství | Consultancy and Advisory Services | Prague, Czech Republic

Media Consultancy

Help with briefing, planning & execution of media campaigns. De-mystifying the media process.
Konzultace při plánování, zadávání a realizaci reklamních kampaní v médiích.

Agency Tenders

Performance evaluation, media agency pitches in the Czech and Slovak Rep.
Vyhodnocování spolupráce, organizace a poradenství u výběrových řízení v České a Slovenské republice.

Media Audit

Media audit, campaign control and contract compliance.
Mediální audit, kontrola a vyhodnocování kampaní, kontrola dodržování smluvních podmínek.

Strategic Consulting

Understanding politics, media and advertising market in the Czech Republic. Strategic communication planning. Market Research.
Strategické poradenství, výzkum trhu.

Veřejné zakázky

Veřejné zakázky oblasti komunikace. Akreditovaný konzultant, certifikace AKA, zkušenosti z praxe. Příprava zadání, kvalifikační předpoklady, hodnotící kritéria, účast v komisi.

Politický marketing

Výzkumy veřejného mínění. Politický marketing. Volební kampaně. Prezidentské volby. Přednášky a VŠ výuka související s reklamou, médii a marketingem.

Ing. Marek Buchta M.B.A.

More than 10 years of experience in advertising and media agencies (Grey, Carat, OMD). Working for a great number of top clients (Procter&Gamble, Masterfoods, T-Mobile, Pepsi, SONY, McDonalds…).
More than 10 years of experience in consultancy business. Czech Republic partner for several consulting companies in the field of media and advertising - EC International (ECI), Media Sense, Fuel Media & Marketing. Used to work also for billetts, Ebiquity, EMM and DG2.
University lecturing in marketing, advertising and media. Accredited consultant for tenders in advertising – in cooperation with Czech Association of Communication Agencies.
Více než 10 let zkušeností v mezinárodních reklamních a mediálních agenturách (Grey, Carat, OMD). Práce pro dlouhou řadu skvělých klientů (Procter&Gamble, Masterfoods, T-Mobile, Pepsi, SONY, McDonalds…).
Více než 10 let zkušeností v konzultačním businessu. V České republice zastupuji několik mezinárodních konzultačních společností v oblasti reklamy - EC International (ECI), Media Sense, Fuel Media & Marketing. Pracoval jsem také pro billetts, Ebiquity, EMM and DG2.
Vyučuji předměty související s reklamou, médi a marketingem.
Jsem akreditovaným členem komise pro veřejné zakázky, certifikovaným Asociací komunikačních agentur (AKA) a akreditovaným konzultantem AKA pro komerční sféru.

Partnerships and cooperations

ECI - Higher Media Value

www.ecimediamanagement.com

ECI Media Management is an international management consultancy whose mission is to help advertisers achieve lasting improvements in their media and marketing performance. Combining experience, comprehensive databases and proprietary benchmark methodologies.

Media Sense - Global Media Advisors

www.media-sense.com

MediaSense is a media advisory firm, set up in April 2009 by Andy Pearch, ex Co-Founder & CEO Billetts and Graham Brown, ex Managing Director, Carat International. It was founded on the premise of giving clients intelligent, mature and high value advice on their media and communications challenges.

Ebiquity - Data-driven Insights

www.ebiquity.com

I have been working for billetts and Ebiquity in the Czech Republic between 2006 and 2013. Billetts, which later became Ebiquity were one of the oldest specialised companies and represented real landmark in media consultancy. We worked on joint projects in Germany, Italy, Great Britain...

FUEL Media & Marketing

www.fuelmediamarketing.com

Fuel Media & Marketing Consultancy is a leading global media advisory practice and consulting company, helping advertisers achieve extraordinary results. Based in London, we help clients improve their performance from their media and marketing in the UK and around the world.

HUNTER - Richard Hunt

www.hunter.cz

Richard is my great colleague and friend. He inspired me to start my independent consultancy business. Our joint Prague office was established in 2005 and since then we have been offering diversified marketing-related and HR consultancy services. Richard has retired in 2020.

IPSOS

https://www.ipsos.com/cs-cz

IPSOS is a global leader in market research and public opinion research. Ipsos delivers reliable information and true understanding of Society, Markets and People. I am extremely proud of having a chance to cooperate with IPSOS on several exquisite and challenging projects.